This YouTube video from “NonCompete” is interesting and worth the half hour. The narrator is explaining one thing in depth, and I’m not going to try to repeat it all, but I’m interested in this side point that comes about 2/3 of the way through:

If you’re truly, actually sharing Pepe memes and “ironically” flashing the “OK” hand sign and stuff, and if you really do mean it all innocently, you are still giving the actual fascists an easy place to hide. If the joke is “ha ha you can’t tell that I’m not really a fascist,” that joke only works if “ha ha you can’t tell that that other person really IS a fascist” works too.

Either it’s not funny or you’re helping fascists!

There’s a lot more though. Get comfortable and watch the video all the way through.